ATG Commerce provides the most comprehensive online selling
solution for building strong relationships with consumers, businesses, and
channel partners. This powerful solution has enabled companies such as Philips,
GM, and Best Buy to automate all aspects of online sales, marketing, and service
processes. You can increase sales and customer retention rates by providing each
customer with a personalized online buying experience. ATG's unique
personalization capabilities open the door to a wealth of up-selling and
cross-selling opportunities, helping you increase average order size and
revenues.
Out-of-the-box capabilities like self-service order entry, customer service,
and account administration help you significantly reduce operating costs. Your
customers can compare products online, register for gifts, pre-order products,
redeem coupons, and use express checkout features.
Reducing shopping cart abandonment, increasing conversion rates, and cutting
down on content deployment times are critical issues for any commerce Web site.
ATG Commerce now includes enhancements to help you better understand and address
these challenges:
Most shopping cart abandonment reports simply calculate abandonment rates based
on non-purchase in a single visit. But ATG tracks a customer's Web site activity
throughout the purchase or non-purchase of items - from the time a customer
leaves a shopping cart to the time she returns to it, if she ever does. With
this level of understanding, you can quickly identify areas of improvement,
helping you turn more shoppers into buyers.
ATG enables business managers and IT staff to define and track various stages in
the purchasing cycle, generate reports that evaluate site performance and buyer
behavior, and pinpoint opportunities for improvement.
will help you further increase incremental revenue. ATG's business-to-business
(B2B) commerce module is a comprehensive business-to-business solution for
global companies. With its comprehensive out-of-the-box B2B capabilities, ATG
Commerce is the preferred solution for handling complex transactions. Offering
all of the capabilities of the consumer commerce module, ATG's B2B solution also
includes capabilities such as: contract-based product catalogs, contract-based
pricing, purchase lists, approvals workflow, order restrictions, requisitions,
cost center-based shipping, and more.
As a single global platform for online transactions, ATG Commerce allows you
to target content effectively to multiple audiences. You can entice customers to
shop more often and buy additional products by demonstrating that you understand
their needs. And the intuitive interface makes it easy for business managers to
revise the e-commerce site quickly in response to market needs.
ATG Commerce includes support for Web services, so you can
assemble orders for review by your customers, and use ATG's rich promotion and
pricing engines across multiple channels. You can use Web services for inventory
management and to provide open access to catalogs and product information across
sales channels.
ATG Commerce fits into a diverse IT infrastructure to help you leverage your
investments in ERP, SFA, and call center systems, as well as J2EE application
servers. This flexible architecture lets you deploy and benefit from e-commerce
applications very quickly and cost-effectively.
ROI achieved by ATG Commerce customers
ATG handles some of the Internet's busiest sites, enabling you to
provide unrivalled levels of personal service. For example:
Premier Farnell created 23 international Web sites, each capable of
delivering highly localized and personalized content to its customers, resulting
in a $3 million increase in online business in just one year.
Cabelas improved sales by 60 percent over the previous Christmas season by
utilizing the personalization and merchandising capabilities in ATG
Commerce.
EMC cut support costs by millions of dollars a month by utilizing ATG's
online customer service capabilities.
Procter & Gamble has been able to save $70 million by test marketing new
products online before distributing them through their
channels.
"We have been able to substantially reduce the cost of reaching and
servicing our business customers through ATG's online self-service
capabilities."
-- Fabio Pizzato, Internet Technology Manager, FilaNet
Looking for an e-Commerce solution without the IT
overhead?
Check out ATG
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