The ATG Adaptive Scenario Engine (ASE), ATG's core marketing engine, provides the foundation you need to create a more relevant and compelling customer experience - resulting in higher revenue, greater customer loyalty, and reduced operating costs. By helping you learn about, adapt to, and respond to your customers' ever changing needs and preferences, ASE automates the process of leading your customers toward a desired outcome (such as making a purchase, fulfilling a service need, or accessing information).

ASE helps you:

• Improve marketing effectiveness, increase sales, and improve service across the Web, e-mail, mobile devices, and contact center.
• Reduce operating and sales costs.
• Improve customer satisfaction and loyalty

ASE includes an extensive palette of pre-defined building blocks that choreograph your customer interactions. To make your customer experience more relevant and compelling, ASE can gather, organize, and leverage existing information in your enterprise, using three key capabilities:

PROFILE MANAGEMENT AND SEGMENTATION
ASE creates customer profiles based on a customizable and extendable set of attributes. It can update customer profiles continuously, based on every interaction or event that the user executes online, with a call center, or at a point of service. ASE also allows you to group customers into market segments and automatically move them into and out of different segments as their preferences or behavior change.

CONTENT TARGETING AND SCENARIO PERSONALIZATION
Scenario Personalization lets you easily drive pre-designed dialogues that automatically adapt as customers' circumstances change. For example, a retail banking customer may update his or her online profile to reflect being newly married or having had a baby. That new information can trigger tailored promotions for joint banking services, life insurance options, and home-improvement loans.

Data Anywhere ArchitectureSM - ATG's Data Anywhere Architecture (DAA) is what enables ASE to aggregate and apply any enterprise data that your Web applications use. DAA helps you tap into existing customer data sources to create an aggregated customer view that your online applications can use.DAA supports integration via SQL, XML, and Web services.

Download the ATG Adaptive Scenario Engine Product Sheet [pdf, 391KB]

Learn more about ATG e-marketing solutions.