ATG e-Commerce Solutions
Whether they are making an investment, buying a new computer, shopping for clothes,
or booking travel, consumers expect a relevant and compelling online experience.
As competition in online sectors – including banking, insurance, investment, retail,
telecommunication, travel, hospitality, media, entertainment and others – increases,
and as consumers demand an ever more satisfying online experience, companies in all
these sectors are looking for new ways to maximize their e-business success.
Only ATG's eCommerce software and solutions for e-sales will give your customers a consistent,
integrated, multi-channel e-shopping experience; help you solve your most pressing online sales challenges;
and enable you to strengthen your customer relationships to sustain their long-term satisfaction and loyalty.
ATG has helped companies including A&E Television Network, Best Buy, Bookspan, Hyatt International,
InterContinental Hotels Group, Kodak, Lladro, Neiman Marcus, Smith and Hawken, and Walgreen Company increase revenue,
reduce transaction abandonment and decrease costs.
The ATG eCommerce Software Difference
ATG is uniquely able to help your company create a more targeted, relevant, and compelling buying experience
for your customers – translating into higher sales for you. ATG e-Sales solutions will help you:
- Use more sophisticated profiling – Match your offers to customer interests. The key to operating a successful
commerce Web site is being able to gather relevant information about your customers' interests and Web site activity,
and then using that information to present offers targeted to their specific profiles.
- Get a handle on transaction abandonment – Reduce transaction abandonment rates and increase
revenue by understanding where in the purchase process your customers are leaving you; and then provide the
incentive that will motivate a purchase.
- Improve promotional up-selling and cross-selling – Increase incremental sales by better understanding what
Web site activity will trigger an up-sell or cross-sell, and under what condition.
- Simplify catalog management – Easily manage promotions, scenarios, and price lists, with a simple and logical process.
The ATG eCommerce solutions include:
- ATG Adaptive
Scenario Engine (The Engine), which provides the essential functionality required to deliver the
truly personalized and targeted marketing, sales, and self-service applications you need to foster an adaptive rapport
with your customers, differentiate your online business, and enhance customer loyalty. The Engine maintains customer
profiles and activity information, enables market segmentation and targeted content, and manages scenarios adapted to
individual customers or market segments. Contributing to the power of the Engine are our exclusive
ATG Scenario PersonalizationSM
and
repository integration.
-
ATG Commerce, which provides the industry's most comprehensive online selling eCommerce software solution for building
strong relationships with consumers, businesses, and channel partners.
-
ATG Campaign Optimizer, a split market testing solution that lets business users assess Web site effectiveness and ensure
that site browsers convert to buyers
-
ATG Commerce Search is the only fully integrated search solution for commerce Web sites. It understands users' intent when
they submit searches; offers multiple sorting options, such as by relevance, price, brand, and other catalog attributes;
and integrates the shopping cart right into search results, so shoppers can buy directly from the results page.
Plus, ATG Commerce Search can present cross-sell and up-sell offers tailored for the shoppers' interests.
-
ATG Commerce Assist
is is a browser-based application that unifies the Web and call center environments, enabling your contact center
agents to create and manage online orders on behalf of your customers. With ATG Commerce Assist, phone agents have a much
stronger ability to recognize your high-value customers when they call, fully answer questions, make changes to online orders,
and even up-sell and cross-sell compatible products where relevant and appropriate.
-
ATG Merchandising puts the power and control of the merchandising process in your merchandising professionals' hands.
They will be able to easily update and launch new catalog information and up-sell/cross-sell promotions - using a customized,
dynamic workflow that ensures a smooth, efficient deployment process and maximizes your online sales results.
- All this rich content segmentation data, customer scenarios and more may be created, version-managed, approved and deployed
via our robust
ATG
Content Administration.
