Continually managing your Web content to ensure it is always accurate and relevant to your varied customer segments is what makes the difference between a marginally acceptable and a truly exceptional customer experience, whether you are launching a marketing promotion, trying to increase online sales, or providing effective Web-based self-service. As critical as it is, content management is often the achilles heel of even the best sites.

Take control of your site content – streamline creation, review, deployment

ATG Content Administration is the most comprehensive Web content management solution designed to support personalized Web sites. Enabling business users to manage and publish content without tying up valuable IT resources, ATG Content Administration lets Web site content owners directly manage the entire process from creating, version tracking, and editing content, to approving, previewing, revising, and deploying it. The result: a more informative, accurate and relevant site that can ultimately increase revenue and customer satisfaction.

Target content to specific market and customer segments

A key feature of ATG Content Administration is its ability to leverage the Scenario PersonalizationSM capabilities of the ATG Adaptive Scenario Engine - providing appropriate information to the right person, at the right time, and helping you quickly and easily update this information as soon as you need to.

Improve efficiency to reduce content management costs and boost sales.

With ATG Content Administration managing your ATG-powered site, you will reduce operating and IT costs, and even increase sales. By employing an efficient and automated process for publishing online content in minutes, not days, you will improve organizational efficiency. Out-of-the-box application workflow management and distributed site management decreases the burden on your company's IT staff. ATG Content Administration can even help you increase sales, by giving you a more sophisticated, yet easy to use tool for delivering more sophisticated sales promotions, more quickly and frequently.

An intuitive interface especially for business users

A single interface that spans the full ATG e-business applications suite, the new business user interface in Content Administration 7.0 is offers a user experience that is both pleasant and user-friendly. This new UI:

• Minimizes the number of clicks required to complete simple tasks.
• Presents tasks in a way that's consistent with business processes and objectives.
• Lets users more quickly publish and manage online content online.
• Includes new, easy-to-create workflows, facilitating both complex and simple content management tasks. Sample workflows are provided.

Unlike other content management systems, ATG Content Administration manages static content as well as dynamic customer data, and also manages the personalization rules that govern who sees what information. Working with content like price lists, catalogs, and personalized content, ATG Content Administration handles these dynamic assets and is pre-integrated with ATG repositories for simple deployment and maintenance of data changes.

• Flexible and easy to use interface - single Web-based business and administrative user interface operates across the ATG e-business application suite. [View screenshot]
• Powerful workflow engine - intuitive workflow interface provides for highly complex workflows to be used and tightly integrated with the deployment process. [View screenshot]
• Integrated preview functionality - integrates with all ATG applications to enable advanced preview capabilities.
• Database asset handling - designed from the ground up to handle dynamic, database-driven content required by personalized web applications. [View screenshot]
• Business rule management - in addition to files and database content, Content Administration also handles the business rules necessary to manage dynamic sites.
• Pre-configured work zones for common online assets - including content zones, commerce zones, administrative zones and a zones user interface framework to provide an easy-to-use, well-document toolbox for building custom zones for custom content.

Download ATG Content Administration Product Sheet.[PDF, 347Kb]

For more information or a product demonstration, contact your ATG sales representative. Or, request that an ATG representative contact you.