Create more effective customer communications, fully integrating Web and e-mail.

A next generation solution for e-marketing and outbound service e-Marketers are continually pursuing the least expensive and most effective ways to win new business, gain more sales from existing customers, grow customer loyalty, and open new revenue channels. But too often, poor integration between the Web and e-mail yields disjointed and inconsistent campaigns that operate in silos.

Legislation restricting e-mail marketing presents another hurdle. No longer can marketers cast a wide net in hope of catching a few prime customers. Companies must now earn the right to communicate with their target audience.

ATG OUTREACH leverages the rich understanding of your customers gained through their Web interactions, preferences, and behaviors, and uses this insight as a basis to help you create more relevant, compelling, and personalized e-marketing and proactive customer service campaigns.

Unlike many of today's customer communication solutions, the strength of Outreach comes from an understanding that customers want their interactions with your company to be relevant and consistent, regardless of channel. The close integration that Outreach creates between the Web and e-mail ensures that your customer communications deliver on that expectation.

Customer data for both channels is shared from the same databases you already have in your enterprise. There's no need to replicate or create new databases.

And, Outreach is designed specifically for business users. Marketing and customer service staff can define, execute, and measure integrated, multi-stage campaigns that reach out to the customer in a highly personalized way – without involving IT resources.

HIGHLIGHTS

• Create and manage e-marketing and service campaigns with a single solution – Outreach supports both large-volume, multi-step marketing programs and event-based service notifications linked from back-office business applications. [View screenshot]
• Turn every customer outreach into a sales opportunity – Outreach is closely integrated with ATG Commerce, so that customer purchases and promotions can become an integral part of an e-marketing or service campaign.
• Segment your audience based on previous behavior – Outreach draws upon the ATG Adaptive Scenario Engine  for its unmatched customer profiling and market segmentation capabilities. Rich customer profiles allow for highly precise campaign targeting.
• Improve loyalty by respecting preferences – Outreach helps you ensure that your communications reach your audience in the way they prefer, with the information they care about. By understanding and respecting preferences such as how frequently customers want to hear from you, you can increase satisfaction, strengthen loyalty, and improve the success of your outbound communications.
• Let inbound interactions inform your outbound communications – Outreach drives successful outbound campaigns by leveraging the customer intelligence gained through previous inbound interactions, such as Web site and call center activity. Outreach helps you ensure that your communications are delivered to your customers' preferred channels, with only the information that's relevant to them.
• Trigger your communications from business events or customer-driven data – Outreach supports both event-based and data-based campaign triggers, ensuring more highly targeted and effective customer communications appropriate to both e-marketing and service.
• Receive real-time reporting and feedback – Outreach provides business users with immediate and accurate information about the success of each step of their campaigns, both during execution and upon completion.