Get a complete view of your ATG-driven e-business
Take control of your site content – streamline creation, review, deployment
PRODUCT OVERVIEW
ATG Customer Intelligence is a completely integrated set of datamart and reporting capabilities, giving you a complete view of how your e-commerce and customer care activities are performing. It combines key data from ATG applications (such as purchases, searches, escalations, click-throughs) with behavioral data from Web traffic analysis and demographic data such as age, gender, and geography. By providing a holistic view of customer interactions – across systems, channels and customer lifecycle – ATG Customer Intelligence enables businesses to make smart decisions about how to best attract, retain and satisfy customers.
- Gives executive and line of business managers a dashboard for monitoring overall e-business health.
- Gives IT managers instant, centralized access to key reports, extracts, and analyses of all their Web site statistics and customer activity captured across applications.
- Combines data from ATG’s e-commerce, marketing, and customer care applications to third-party CRM, ERP or POS systems.
- Available as either a licensed or hosted (OnDemand) solution.
KEY BENEFITS
Speeds time to decisions and action
- Combines data from all e-business systems into a single, centralized reporting center to let users to monitor, report, and analyze complete cross-process, cross-functional trends and business metrics.
- Lets you import data into your datamart, or export it into standard business intelligence tools (such as Cognos, Business Objects or MicroStrategy).
Empowers your business users while reducing IT burden
- Enables any user to view, share, or extract information relevant to his or her own responsibility.
- Intuitive, drag & drop Web-based interface lets business users conduct ad-hoc queries and produce their own easy-to-read reports.
- Frees up IT resources to focus on custom reports and analyses.
Meets all information needs with flexible reporting capabilities
- Completely open and customizable, enables organizations to expand the datamart with additional data from ATG or other enterprise sources.
- Lets users easily change the logic of a calculation and get answers to the specific questions.
Matches any level of user ability
- Includes both out-of-the-box reports and sophisticated custom reporting tools.
- Business users can use report viewers or business report designer seats to monitor and analyze cross-solution trends in standard reports, interactive reports, or dashboards.
- Developers can use the Professional Report Designer to create any custom reports requested by business or executive users, and can manipulate the metadata framework.