It's been more than a decade since the first businesses started blending the Internet into their overall marketing mix. e-Marketing disciplines have certainly come a long way during that time; but some practices have unfortunately evolved into an unwelcome intrusion into our daily working lives. All too often, different online marketing channels (e-mail, banner advertising, search engines, personalized Web content delivery) are managed in isolation from one another. Companies don't do enough to effectively link their marketing activities into the sales and service aspects of the customer life-cycle.

Ill planned, badly executed, and poorly integrated online marketing annoys consumers and does little to advance success. Only ATG can deliver an e-Marketing solution that effectively ties together the Web, e-mail, and other channels into one coherent and cohesive campaign that can be defined, executed, and measured by non-technical business managers.

Cited by Gartner as having one of the most promising e-Marketing visions in the industry, ATG solutions guide the customer through the complete life cycle – from marketing, through initial sales, and into a long-term and profitable relatioship with effective customer service. No other vendor offers such breadth.

The ATG Adaptive Scenario Engine (ASE), ATG's core marketing engine, provides the foundation you need to create a more relevant and compelling customer experience - resulting in higher revenue, greater customer loyalty, and reduced operating costs. By helping you learn about, adapt to, and respond to your customers' ever changing needs and preferences, ASE automates the process of leading your customers toward a desired outcome (such as making a purchase, fulfilling a service need, or accessing information).

With such high-powered targeting taken care of, marketers next need to make sure their campaigns are well planned and implemented. In a first for the industry, ATG now offers a single solution to define, execute, and measure integrated e-marketing campaigns across the Web, e-mail and other channels. ATG Adaptive Customer Outreach (aka "Outreach") is the e-marketing product you've been waiting for. Outreach leverages the rich understanding of your customers gained through their Web interactions, preferences, and behaviors, to help e-marketing and customer service professionals create more relevant, compelling, and personalized communications campaigns. When combined with ATG Commerce,, your campaign can include highly targeted product and pricing promotions to turn your marketing promotion into an immediate sales opportunity.

Knowing how to capture customers' attention is too often a matter of guesswork. Not anymore. ATG Campaign Optimizer gives marketers a solution to definitively understand what works and what doesn't. You can run A/B tests (sometimes known as 'split tests') to part or all of your customers' Web interactions. Vary page layouts, navigation, content, product placements, pricing and promotions to see what is most appealing to your visitors. With immediate feedback on the success of each test, you will quickly determine the most effective proposition to take to your audience.

NEXT STEPS

For more information, please contact ATG sales.